BIO
I am a Brand Design Lead and Creative Director with over 15 years of experience building cohesive Brand Worlds and design systems for global brands like Advil, Excedrin, Tums, Flonase, Philadelphia Eagles, and more. My approach centers on being a strategic conductor, the bridge between high level R&D concepts, regulatory requirements, and consumer centric design. I don't just manage aesthetics, I build design systems that drive measurable business objectives and ensure brand authenticity across every aspect.
What sets me apart from a traditional Design Director is my multi threat capability. While I excel at leading cross functional teams and managing external agencies, I remain a practitioner at my core. I am a hands-on expert in 3D modeling, animation, design and illustration, allowing me to prototype rapidly and maintain total creative control over the production lifecycle. Whether I am pioneering AI powered workflows to slash market timelines or directing human factors studies to elevate user experience, my goal is always to connect high level strategy with high quality execution.
SKILLS
Premium Brand /Design Strategy | Cpg Innovation | Design Thinking | Brand Development | Global Design Management | Communication / Visual Hierarchy | Package Design | Illustration | Food & Product Photography; Retouching and Illustration | Structural Package Design | 3D Modeling & Visualization | Animation / Video | Color Theory & Management | Pre-Press & Artwork Production
