BIO
SOFTWARE & TECH
Strategic Art Direction & Leadership
I am a Design Lead and Art Director with over 15 years of experience building cohesive Brand Worlds for global brands like Advil, Excedrin, Tums, Flonase, and the Philadelphia Eagles. Operating as a strategic conductor, I bridge the gap between high-level R&D concepts, regulatory requirements, and consumer-centric design. Rather than simply chasing visual appeal, my approach centers on end-to-end creation. I build dynamic visual systems that actively guide the consumer's journey, ensuring every touchpoint is both intuitive and impactful. Ultimately, this allows me to drive measurable business growth while forging deep, authentic brand loyalty.
Hands-On Executional Design
What sets me apart from a traditional Art Director is my multi-threat capability as a hands-on practitioner. I am an expert in 3D modeling, animation, design, and illustration. This allows me to rapidly prototype ideas, maintain total creative control over the production lifecycle, and seamlessly connect high level strategy with high quality execution. Whether pioneering AI powered workflows or directing human factors studies, I actively design alongside my cross-functional teams to bring our overarching vision to life.
SKILLS
Premium Brand & Design Strategy | CPG Innovation | Design Thinking | Brand Development | Global Design Management | Communication & Visual Hierarchy | Package Design | Illustration | Food & Product Photography | Retouching and Illustration | Structural Package Design | 3D Modeling & Visualization | Animation & Video Production | Color Theory & Management | Pre-Press & Artwork Production