Refreshing package designs across different markets is crucial to staying relevant and competitive in a global marketplace. Each region has unique consumer preferences, cultural nuances, and regulatory requirements that influence purchasing decisions.
I had the privilege of working with the Central European, Asia Pacific, Latin American, and Irish markets to refresh Advil's packaging to match the brand's new visual language. We incorporated consumer feedback and test results from each region to create designs that maintained Advil's fresh new look. Collaborating with our outstanding partner agencies, we crafted standout illustrations and designs for all pill formats, ensuring Advil grabs attention on shelves worldwide while preserving the brand's well-established identity.