Chickie's & Pete's, a beloved bar and restaurant chain in the Philadelphia and South New Jersey area, is well-known for its unique customer service initiatives. One standout example is their dedicated taxi service for over-inebriated patrons, cleverly named the Taxi Crab.
I had the distinct pleasure of workshopping names and designing the new logo for their updated fleet. This project allowed me to blend creativity with strategic thinking to produce a design that perfectly encapsulates their innovative spirit. The final logo, which you can see above, is a testament to this effort.
In addition to the chosen design, I also developed several alternate concepts. While these didn’t make the final cut, they illustrate the comprehensive and thoughtful approach I bring to every project. These alternate designs, showcased below, highlight the depth of my creative process and my dedication to delivering a wide range of high-quality options to my clients.
