Chickie's & Pete's, a renowned bar and restaurant chain in the Philadelphia and South New Jersey area, is celebrated not only for its culinary delights but also for its innovative customer service initiatives. One such initiative is their dedicated taxi service for over-inebriated customers, affectionately named the Taxi Crab.
I had the privilege of designing the new logo for their updated fleet, a project that showcased my ability to blend creativity with practicality. Below, you'll find the final logo that now represents the Taxi Crab service, as well as some alternate designs that, while not selected, demonstrate the breadth of the creative process. These unsung heroes of design highlight my commitment to exploring diverse concepts to meet client needs and ensure the best possible outcome.
