Chickie's & Pete's is a bar &restaurant quite famous in the Philadelphia and South New Jersey area. They practice the idea of having their own taxi service for over inebriated customers. They have dubbed it their Taxi Crab. I had the pleasure of creating the logo for their updated fleet (Above). I also wanted to show off the unsung heroes of the design process, below is some alternates that didn't quite make the client's cut.  
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