Led and supported our agency team in the comprehensive development of visual brand assets and packaging for Excedrin's innovative dietary supplement line, Head Care.
This project involved creating a cohesive and compelling brand identity that communicates the product's unique benefits and aligns with Excedrin's trusted reputation. Available in both tablet form and drink mix, the packaging design required meticulous attention to detail to ensure clarity, consistency, and visual appeal across different formats. By integrating market research and consumer insights, we developed packaging that stands out on the shelf and resonates with health-conscious consumers.
The project included collaboration with cross-functional teams, from marketing to product development, ensuring that every aspect of the design supported the brand's strategic goals. Our efforts resulted in a visually approachable and informative packaging solution that effectively conveys the product's purpose and enhances brand loyalty.
