![](https://cdn.myportfolio.com/db86acaa-e677-4cad-b45e-f03dfafdb96d/4ae0c5d6-8568-4817-b63f-75c3a20e8b3c_rw_1920.jpg?h=b82e39d5631092292ec160649a92b42e)
Open-Beta is a platform for which gamers and movie buffs are brought together to discuss the latest. I was asked to create a recognizable and fun brand the target audience can relate to. I achieved this by taking the “nerd in everyone”approach. Luckily the logo resembles the owner quite a bit. Below you'll see the process I took in evolving the logo, and some twitch graphics I created in Cinema 4D.
— LOGO DEVELOPMENT —
![](https://cdn.myportfolio.com/db86acaa-e677-4cad-b45e-f03dfafdb96d/cb3eff26-a98e-460c-9033-c67f185da50d_rw_1200.png?h=734097579a4bc94c75ba6e148f595e87)
![](https://cdn.myportfolio.com/db86acaa-e677-4cad-b45e-f03dfafdb96d/2d8f3617-1c73-456b-8b0c-0a6986586c15_rw_1200.png?h=956f2a567f4e6824e8bb0d758e416b27)
![](https://cdn.myportfolio.com/db86acaa-e677-4cad-b45e-f03dfafdb96d/1f55fd04-0196-4ee5-99c1-1bbff8117777_rw_600.png?h=737253be9c530ebd4c7e1931d459d70d)
![](https://cdn.myportfolio.com/db86acaa-e677-4cad-b45e-f03dfafdb96d/2c250278-8e8c-43df-b72c-1fc5f33cac81_rw_600.png?h=30445074c8931bc8516a65a2568a7191)
— Color Palette —
![](https://cdn.myportfolio.com/db86acaa-e677-4cad-b45e-f03dfafdb96d/5a9094de-f054-46e8-9202-2321c2c4f841_rw_1920.png?h=cbe91e4617a4a41d7a198afb599fc981)
— Twitch Graphics —
![](https://cdn.myportfolio.com/db86acaa-e677-4cad-b45e-f03dfafdb96d/f971cb1d-f676-472a-80a1-5b3e147a6880_rw_1920.png?h=9d96da9b833793618607462dee05de63)
![](https://cdn.myportfolio.com/db86acaa-e677-4cad-b45e-f03dfafdb96d/7b514965-85f6-4b82-9873-82a201f330ca_rw_1920.jpg?h=e0bd76076ade5769ce01525834ed09bb)