![](https://cdn.myportfolio.com/db86acaa-e677-4cad-b45e-f03dfafdb96d/4d0e4db6-bbbd-4904-a6b8-d8a78f18dcdf_rw_1920.jpg?h=6123cda6a0004bc8bef794b40e31a8f3)
Open-Beta is a platform for which gamers and movie buffs are brought together to discuss the latest. I was asked to create a recognizable and fun brand the target audience can relate to. I achieved this by taking the “nerd in everyone”approach. Luckily the logo resembles the owner quite a bit. Below you'll see the process I took in evolving the logo, and some twitch graphics I created in Cinema 4D.
— LOGO DEVELOPMENT —
![](https://cdn.myportfolio.com/db86acaa-e677-4cad-b45e-f03dfafdb96d/bfbd8c50-ce31-4833-8c27-d13045f2a297_rw_1200.png?h=e6c0aff759c961b778ac7d9d15e67fb7)
![](https://cdn.myportfolio.com/db86acaa-e677-4cad-b45e-f03dfafdb96d/d24a9d67-85cd-433d-9790-1ed9b68a1a2e_rw_1200.png?h=1dea982206b15e0cd89b006ebad834a5)
![](https://cdn.myportfolio.com/db86acaa-e677-4cad-b45e-f03dfafdb96d/40279bf2-107f-47e7-a006-82004ba58d6f_rw_600.png?h=5ab997ba0af1d99d94e50cd4faca0799)
![](https://cdn.myportfolio.com/db86acaa-e677-4cad-b45e-f03dfafdb96d/69c0dc9e-445b-4e74-9fbe-aaf16150cb92_rw_600.png?h=edd8b361743f007fab1f3ed45a0451d8)
— Color Palette —
![](https://cdn.myportfolio.com/db86acaa-e677-4cad-b45e-f03dfafdb96d/d33cdbd3-7528-4ab5-b234-c3ec57171569_rw_1920.png?h=5aa8ed5ac3da4d6a47dd71db91ef26ef)
— Twitch Graphics —
![](https://cdn.myportfolio.com/db86acaa-e677-4cad-b45e-f03dfafdb96d/bc6bef94-4c8f-4a17-8ee5-ae007d8d4c07_rw_1920.png?h=8254bcbf0fd1ad8593fae0a296cb74e6)
![](https://cdn.myportfolio.com/db86acaa-e677-4cad-b45e-f03dfafdb96d/e9b8b7c8-ecfd-45e5-8c4b-fcf3de15222f_rw_1920.jpg?h=fa105ad1fb3aac363efd3834c525fec9)